Life's too short for boring or confusing
My mission is to seek our the interesting, weird, fascinating and practical uses for the emerging technology we hear so much about.
Curious about tech? Not sure where to start?
One of the greatest accomplishments of the technology industry is to create meaningless strings of characters that we're supposed to understand and interpret into practical, real-world benefits. It can all just seem too complex to even begin to understand.
With the interviews, articles and opinions on this site I hope to shed light on what can be done with these technologies, focusing on interesting usages of technology to solve problems or create new products, services or experiences.
Recent articles you might find interesting
Five 5G start-ups to watch, Ethical AI and Jobs
April 12, 2021In this week’s Tech With Purpose technology news we’ve got jobs to protect against automated weapons, new foodstuffs, ethical AI, a handful of social impact start-ups and five 5G start-ups ...
Corporate Culture, Goose-Bumps and Intrinsic Motivation
March 30, 2021Technology With Purpose Leader Interviews: Does Your Job Give you "Goose-Bumps" of Excitement? Warning: implode(): Invalid arguments passed in /home/welltha5/public_html/wp-content/themes/x/framework/functions/helpers.php on line 299 Francesco CarboneCOO, Kenjo Francesco shares his personal story ...
AI For Good Stopping Trafficking, Water Security, IOT
March 29, 2021In this week’s Tech With Purpose news summary I’ve discovered three interesting projects on water security, using IoT and AI, some powerful AI for Good applications, the electricity cost of ...
Is Working From Home a Missed Environmental Opportunity?
March 22, 2021Just a moment, Have We Missed The Wave? Last Saturday was the Spring Equinox, and all around us there are signs of new beginnings and hope - both in nature, and ...
My background
I've worked for household names (Vodafone) and industry giants (Qualcomm and IHS Markit), helped expand and grow startups internationally (Communigate, Miyowa, RootMetrics), founded my own businesses (InnovationScouts.tech, ExpandAndLaunch.com, Ovasto.com) and advised others (Association of Colleges - Create, LocalPuzzle.com, AutomationSquared).
I have always been interested in technology, and studied Cybernetics and Control Engineering, finally creating a robot that learned to move and hunt using Artificial Intelligence and sensory fusion ... in 1996!
Since then, with my passion for technology, I've spent a career working across technology, strategy, marketing, business development and communications/PR roles.
What I've enjoyed the most is being able to help bring fantastic new technologies come to market that make a positive impact to our lives.
My goal with this blog is to help non-techies discover and understand the wonderful things technology can, and is doing in the world around us.
Please do get in touch if you have an idea you think should be covered, or if I can help you with your strategy in anyway.
My full profile can be found on LinkedIn.
My little twist

In addition to a passion for technology, I love to travel and see amazing things.
So, where possible I aim to include both - I invite innovators, technology visionaries and entrepreneurs to join us at beautiful place to tell us about their amazing technological accomplishments.
Get in touch if you want to find out how I can help you with your strategy.
For example, Blenheim Palace in Oxfordshire UK is a beautiful place to spend the afternoon talking about technology.
Related Video Content
class="Array" >
Notice: Array to string conversion in /home/welltha5/public_html/wp-includes/formatting.php on line 1098
Warning: implode(): Invalid arguments passed in /home/welltha5/public_html/wp-content/themes/x/framework/functions/helpers.php on line 299
class="Array" >
Notice: Array to string conversion in /home/welltha5/public_html/wp-includes/formatting.php on line 1098
Warning: implode(): Invalid arguments passed in /home/welltha5/public_html/wp-content/themes/x/framework/functions/helpers.php on line 299
class="Array" >
Notice: Array to string conversion in /home/welltha5/public_html/wp-includes/formatting.php on line 1098
Warning: implode(): Invalid arguments passed in /home/welltha5/public_html/wp-content/themes/x/framework/functions/helpers.php on line 299