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esg data carbonfact carbon impact of shoes and everything else

ESG Data Solutions on the Rise

In Sustainability, Open Innovation by ScottLeave a Comment

Related to UN SDG:
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As the world moves towards a more sustainable future,

Sustainability and ESG Data Becomes Essential

Back in July 2019 I wrote about how a change in how companies are measured and financed would be crucial for a sustained, future-proofed focus on sustainable business.

In December 2019, I wrote about micro-plastics (among other things) and how the market for sustainability data would also be crucial.

In June 2021, I looked at the data showing how important sustainability is for businesses of the future. Later that month I also picked up on some interesting data points that indicated a shift in consumer concern towards making sustainable purchasing decisions.

Now is the time for

Sustainability Data Startups

I can't write about companies in the sustainability data domain, without mentioning WorldWatchers. As part of my role within the Tech2Impact community, I work closely with the German team to help them bring to market a solution to help product designers and sustainability managers make informed product-related decisions about the carbon impact of their design choices.
In that work, I am quite aware of the pressing need and race for reliable, accurate and consistent ESG data sources. So, when I received the embargoed press release about Carbonfact.co I was immediately interested.
Bringing Carbon Transparency to Every Product on the planet ...

Biting of more than they can shoe?

Carbonfact, a French startup, has the lofty ambition of being able to assess and publish the carbon impact of any product on the planet.

Now that is quite a goal. In fact, as I am currently reading Simon Sinek The Infinite Game, this would be classified as infinite thinking, and infinite thinking is exactly what we need right now.

Our vision here is that CO2 will be super, super important for every retailer … and brands and marketplaces will need a technological player to display the carbon footprints massively on a large number of products

Naturally, every journey starts with a single step, and in this case Carbonfact has set its targets on the sneaker and footwear industry. Apparently, shoes are relatively easy to assess the carbon footprint of - typically they are made of just a few materials, the most carbon-intensive of them being petroleum derived products such as Nylon and Polyurethane.

Following in the footsteps of the research in my previous articles mentioned above, footwear brands are acutely aware that consumers are rapidly become more switched on to the climate impact of their purchasing decisions.  Carbonfact's press release points out that the global footwear industry generates carbon emissions equivalent to that of Germany, close to 700 million tons of carbon dioxide equivalent.

Eager to take a step in the right direction, and put a good foot forward, 12 footwear brands have already signed up to the platform. It seems the big names like Nike and Reebok are caught a little on the back-foot, and yet to sign up to this initiative.

esg data carbonfact shoes
ESG Data Source Example: Carbonfact's Footwear Carbon Impact discover more here

An Open Data Platform for Sustainable Decision Making

In an article published earlier this week, I commented on the importance of open innovation and open data to drive our world to a more sustainable future. Carbonfact's approach to this mammoth, infinite task is through open data.

Their solution is an open data platform, which encourages contributions and support from the crowd, as well as the industries themselves. Talking about their methodology, Marc said "Carbonfact models leverage state of the art scientific research on Life Cycle Analysis (LCA). Those models are open source and transparent.". Talking about the collaboration of the industries and the Carbonfact community, Marc went on to say "When data is not provided by the manufacturers, Carbonfact bases its estimate on open information such as sustainability reports or product page details. The output is then usable by the Carbonfact community."

For more information about their methodology Marc points us towards carbonfact.co/methodology.

Disclaimer: Puns.
Who doesn't love a good pun? I hope I haven't put my foot in my mouth with this article. I'd love to know how many of the shoe/foot related puns you spotted. 😁

About the Author

Scott

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Scott is an Independent Technology Analyst, Content Writer and Connector of interesting people. Scott is a technologist at heart, with a history of technology innovation and marketing leadership roles. As the founder of this website and several other businesses, he is passionate about helping technology companies communicate their relevance and awesomeness in a way that engages and excites everybody. Get in touch with Scott here or connect with him on LinkedIn. Learn Scott's tips for content marketing, download his free template here..

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