Child theme
IoT Uses, use cases - broken glass, cows and cameras

IoT and broken glass

In Internet of Things (IoT), Article by Scott

About this article

This article looks briefly at what the Internet of Things (IoT) is, giving examples of how it could be used to provide better customer experience.

Getting closer to customers with IoT

The Internet of Things, or IoT, market is one of eye-watering dimensions. Whilst reports from different industry analysts cite a range of numbers, the market is expected to range from the high tens of billions to even hundreds of billions of things connected to the internet. Given this, the market valuation is also somewhat staggering, with Intel suggesting it could be worth up to $6 trillion 

Watches and pacemakers

So what is an IoT thing? Again, the definition varies depending on who you talk to, with nuances between things with IP-addresses and things without, some analyst exclude mobile phones and put them in their own categories, some include them. But to help wrap you head around it, here’s a few things you might be able to relate to:

Cows - IoT and 5G connectivity an unusual use case

Mee+moo puts a cow in your pocket

  • Smart watches
  • Smart speakers (like Amazon Echo, or Google Home)
  • Traffic information signs above motorways
  • Security cameras

Things you might not associate with IoT:

  • Industrial valves
  • Traffic lights
  • Buildings
  • Cars
  • Hopsitals
  • Cows. Yes, cows, and to that point, cats, dogs, seagulls and many other creatures.

Well, that’s smashing. What does this have to do with glass?

Speaking with a large manufacturer of glass, I learned about their desire to embed IoT sensors in panes of glass to help improve safety and deliver a better experience to their customers.

The scenario: 

Imagine a large modern office block, housing tower, or public building adorned glass panes as far as the eye can see, check out. Now imagine one of those panes of glass develops a fault. It might be some time until the tenant notices the damage, it will take some time for them to report it to the landlord, and then some time for the landlord to engage a supplier to fix or repair it.

In this time the fault could have worsened, causing inconvenience or danger for the tenants or passers-by. But if the fault could have already been detected and communicated directly to the manufacturer, a replacement pane of glass could have already been specified, manufactured and loaded on to a  truck and dispatched.

In this scenario, an automated detection but the IoT device initiated a proactive response from the supply chain, minimising further impacts or risks and helping the supplier develop a stronger, more valuable relationship with their client.

Does this Ring true?

It might sound a little far fetched, but a consumer equivalent is already in the market place.

Ring (now owned by Amazon) offers window sensors as part of their recently launched and very disruptive home-alarm package.

This is already an incredibly disruptive proposition that Ring has brought to market, significantly undermining existing market leaders like ADT, and it is all possible through the combination of IoT, Cloud and A.I technologies.


Want to know more?

If this, or any of the other companies I’ve met sound like they could solve your problem, or you just want to know more about what they do, please get in touch, I'd be delighted to make an introduction.

Get featured

Apart from all the great reasons to be featured on this site that you've probably already figured out (exposure, reach, independence, lead gen etc etc), there's one other big reason to get in touch. I'm easy to speak with and will try to make sure the whole thing will be fun.

Get more info

If you would like to know more about the company, solution or technology I've discussed here, please do get in touch.

Contact me
Buy Me a Coffee at

Other posts that you might be interested in

About the Author


Facebook Twitter

Scott is an Independent Technology Analyst, Content Writer and Connector of interesting people. Scott is a technologist at heart, with a history of technology innovation and marketing leadership roles. As the founder of this website and several other businesses, he is passionate about helping technology companies communicate their relevance and awesomeness in a way that engages and excites everybody. Get in touch with Scott here or connect with him on LinkedIn. Learn Scott's tips for content marketing, download his free template here..