Copywriting That Converts Readers Into Leads
Free Content Marketing Template
9 Simple Steps to Write Copy That Converts
Generating Leads For Sales
Good news, your recent article has won us a meeting with a healthcare company. It's a huge opportunity. Peter used the article in his outreach and hooked a big fish! Awesome! Thank you!
Research, Context, Relevance and a good CTA
9-StepsWriting Content That Converts Readers into leads
Content marketing is more than just writing. In order to create content that converts, and help generate leads for sales, your writing efforts need coordination.
These 9 simple steps will guide you through the process that I use to help my clients achieve content marketing success.
I have also put these steps into a free template that you can download and use to plan your content. Fill in the form below and I will email the template to you directly.
We used your article to restart a conversation that had gone stale and seemed impenetrable. We're now talking with a client about a nation-wide trial. Thank you so much.
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9-StepsWriting Content That Converts
Identify your objective
What audience are you looking to attract? What are you trying to achieve, and once you've achieved it, what do you want to do next with your reader?
Is the rest of your organisation aligned with this? What support will you need to be successful?
What do your team already know about your target audience, and what value can your company add?
Choose your topic
What topic is both important for your reader and something your organisation can support with or deliver?
Research the topic, find data points that add gravitas to your arguments and statements.
Start writing. Set the scene, use the research to help deliver the message and guide the reader to the conclusion.
Does the content speak to the points in 1-3? Is the research credible in step 5, does it support step 4?
Publish your content, and get your team and selection of external supporters to help amplify your new content marketing.
What worked well, what would you change next time?