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sustainable product pricing

Should Sustainable Products Cost More or Less?

In Sustainability, Climate by Scott

Related to UN SDG:
united nations sustainble development goal - UN SDG  12

I saw an article on Reuters from Bain saying that many consumers would pay more (5%-10%) for sustainable products.

Well, I think that’s wrong, don’t you?

Giving sustainable products a premium price tag makes them luxury, nice to haves.

I think we need to raise prices of non-sustainable goods to fund the reduction of the green-premium on sustainable products. It should be cheaper to make the sustainable choice, not the other way round.

Of course, I know that’s probably very much easier to say than do, but am I wrong? What do you think?

Sustainable Product Pricing Survey

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Scott is an Independent Technology Analyst, Content Writer and Connector of interesting people. Scott is a technologist at heart, with a history of technology innovation and marketing leadership roles. As the founder of this website and several other businesses, he is passionate about helping technology companies communicate their relevance and awesomeness in a way that engages and excites everybody. Get in touch with Scott here or connect with him on LinkedIn. Learn Scott's tips for content marketing, download his free template here..