First of all, I would like to say thank you for your interest in featuring on my blog. It means a great deal to me.
On this page I would like to share with you how I work, the value it has brought others and how to move ahead if you think it is the right thing for you at this time. I hope this is useful and look forward to hearing from you shortly.
How I work
We’ll have a quick call so I can get to know you, your product or solution better and whether this is something I think would work well on my blog. From there we will find a time and a place (the more interesting the better) to speak about what you offer in more detail.
This takes normally an hour or a little more, and I’ll ask you to tell me about the tech that powers your solution and where possible give examples and customer use-cases. From there, I will go away to research the topic, create the context and narrative, write the article, share the preview with you and then publish it.
The value other companies have got from working with me
I’ve been working in technology and marketing roles since the last millennia. I’ve worked with mega corporations, and start-ups, in the UK, France, Germany, Seattle, San Diego, San Francisco and others.
In that time I have honed an ability to talk about technology in simple terms, creating the context or narrative that helps non-techies understand some of the more complex topics around us today. My measure is if my mum likes and shares my articles on Facebook, then I must be doing something right.
It’s also important to know that I retain creative control over how I position the article, whilst ensuring your product is correctly and factually described in that context. This helps with many of the benefits/use cases below. With that said, and unlike many publications, I will provide you with a preview of the draft before publishing it.
Companies have used my blogs in the following ways:
- As an independent/third-party commentary on how the company’s tech fits and delivers value to their market
- In investor conversations
- CEOs have posted them on their LinkedIn profiles. e.g LinkedIn Citation on Remote Working
- All companies use them in their social activities e.g Twitter quote on Disaster Recovery in the Cloud
- One has used it to secure a meeting with a target client in an international retail giant
- Another used it with existing clients during up-sell negotiations
- Another, to open conversation with a (very large) channel partner
- Additionally, I have generated a few direct leads (but that’s not the real point right now)
- One led to a speakership invite for the company.
And there’s more, but hopefully that gives you a sense of the real value it can add to your marketing.
I also have a Twitter engine that creates a programme of, both, auto-generated (from the blog content) and semi-structured messages, with the option to identify specific conversations and inject a relevant message to those conversations about the product/solution too. I get about 150-200K Twitter impressions a month. This month’s leading tweet so far was 1.4K impressions and another had 26 engagements. This month’s total mentions is up 300% from last month.
Facebook is still fairly nascent, and LinkedIn is via my profile and the companies I work with. The Facial recognition post on Linkedin reached more than 700 people, which admittedly is a way from my most successful post of 14K views, but again, not too shabby.
(These numbers are correct as of 11 November 2019)
Cross promotion and some fun
I also co-run InnovationScouts.tech, and the posts I write here are, where applicable, also featured on our LinkedIn company group and monthly newsletters.
The other aspect I like to do, is make this more of an event than just a boring interview (I’ve been in too many of those already), so where possible, I like to meet and discuss in interesting places. Have a look at my Interesting Places pages for more info. Actually, the image in the header of this page comes from one of those places.
There is a small charge for my work of a few hundred pounds. The exact fee we can discuss and is tailored based on whether you just want the blog, and/or the social and cross promotion.
In some instances I have written complimentary articles for companies that are in line with a particular project I am already working on.
Is it the right time?
I acknowledge that the kind of thing I provide here may or may not be the right thing for you at this particular time. If this is something you want to explore further, please do get in touch.
Either way, I hope you at least enjoy the blog and will subscribe to receive my monthly updates.
Thanks again for taking the time to read this page.