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water scarcity in your region

You Might Be Surprised How Precious Your Water Really Is

In Sustainability, Climate, Health and Well Being by Scott

Related to UN SDG:
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Eye-watering insights about 
Water Scarcity In Your Region

At the end of 2021 I attended the NOAH conference in Zurich. I met lots of fascinating companies and have written about many of them. There were so many, the I simply didn't have time to write about all of them ... yet.

World Data Lab is one such company. World Data Lab take some of the world's most diverse and richest scientific data sets from the IMF, the UN, OECD, World Bank, IPCC and more, and create powerful visualisations that tell the story that is sometimes obfuscated by the detailed data.

They provide detailed, explorable information sets that provide as close to real-time as possible insights towards the SDG targets.

NOAH Conference, 2021

Impact Tech Leader Interview With:

World Data Lab

Their paid-for product, Market Pro, provides the deepest level of data exploration, down to individual states, regions and cities, with the most up to date data points. However, they also publish high-level insights in fabulous, thought-provoking "clock" visualisations
The Clocks
Click the image to explore the clock

Want to Know When You Will Die?

I think we all have a morbid curiosity into our future demise, don't we? Well, if you do then you should pop over to and enter your birthday, gender and country of residence.

I did it once, recommend it to everyone I speak to and have vowed to never do it again. 😬 The tool compares your longevity to the rest of the planet, and if like me, you've lived in different countries it gives you the opportunity to compare your lifespan in one versus the other.

Discover Water Scarcity  

Water, Water Everywhere, Not a Drop to Spare

One of the most startling discoveries I made using these clocks was the level of water stress and scarcity we are already living with.

For the last decade or so, I remember frequent hosepipe bans in the UK and realised water was in shorter-than-needed supply. But frankly (and in hindsight, naively), I imagined that if the local water companies would just hurry up and deal with all the leaks, we'd be ok.

So for all of you that I know have the same scapegoating cynicism, then  I encourage you to read on.


Nearly Half of the UK Lacks Enough Water

Using you can select individual countries to discover how much of the population is at risk from insufficient water.

The data is broken down into three levels; water stress, water scarcity and absolute scarcity.

Globally, in 2020 there were more than 2.36 billion people living in areas without enough water to support the demands. This is predicted to grown by more than 340 million by 2030, reaching a total of 2.7 billion.

40 Million People in the UK

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All water scarcity images credit to

The data for 2020 in the UK was shocking for me, more than 40 million people are living in areas with compromised water security. 30 million of these in areas officially designated as being water scarce!

Looking forward to 2030 where the UK population will have grown another 4 million, the number of people in water scarce areas increases by almost the same number, but the percentage notches up from 46% of the population to 50%.


I am currently writing this from Slovakia. This country has its own challenges, but water scarcity is not one. In 2020 zero percent of the population lived in water scarcity, and only 510,069 will experience the lesser degree, water stress, by 2030.

I decided to take a look at a handful of other countries, too.

Portugal, Germany

Portugal comes in with 0% of its population living in water scarcity, with Germany sitting at 16% and the USA with almost a quarter of its population suffering from serious water shortages in 2020.

United States of America

In the USA, if you include water stress in addition to scarcity, by 2030 there are almost 130 million Americans living with less water than they need.

Other surprises

In terms of water supply, Chad, Africa fairs well in 2030, with only 1% of its population living in water stress conditions, yet their neighbouring country, Nigeria will see 31% of its population in these conditions. (This article might help explain why)

China will reach 37%, and New Zealand 29%.

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See for yourself

I encourage you to visit these data clocks. They'll make you think differently about the world around you.

About the Author


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Scott is an Independent Technology Analyst, Content Writer and Connector of interesting people. Scott is a technologist at heart, with a history of technology innovation and marketing leadership roles. As the founder of this website and several other businesses, he is passionate about helping technology companies communicate their relevance and awesomeness in a way that engages and excites everybody. Get in touch with Scott here or connect with him on LinkedIn. Learn Scott's tips for content marketing, download his free template here..